Barstool Sports

Brief

It's about so much more than sports, really. Barstool was started as a print magazine in Boston back in the early 2000's, and over the years has become a major media company in and of its own. They are prolific and publish tons of video shows, podcasts, and all kinds of other media. Their voice is unique and has tons of character. Purchased by Penn International Gambling company in the mid-2010's.

Industry