Li Jin

Li Jin

Li was the first to really popularize the phrase "passion economy" while she was working as a venture capitalist for a16z, in her seminal essay of the same name. She's since left the firm and seems to be investing a lot of her time into the creative space. She co-hosts a podcast about creators called Means of Creation. She launched her own venture capital firm, Atelier, in 2021.
Jun 22, 2021 8:52 PM
Date added
May 31, 2020 3:16 PM
Li is a must-follow — she's been a part of my Reading Roster since the beginning. Pay attention to her penchant for using historical precedents as a lens for approaching the modern world.

Notable writing

Li's now famous essay about the passion economy was a massive influence on the burgeoning creator space. A must read.

Next, Li elaborated on Kevin Kelly's famous 1,000 true fans principle. Instead of 1,000 true fans, she says, now, thanks to modern day tools and the evolution of the passion economy, it's possible to make a solid living with a much smaller audience.

After the passion economy thesis and 100 true fans theory, Li looked into a middle class of creators. Does everyone on YouTube need to have an audience like Logan Paul or Emma Chamberlain? Why can't there be a middle class of creators?

Li also co-wrote an interesting case for universal basic income in collaboration with Lila Shroff. Should creators on YouTube, Instagram, Twitter, TikTok, etc. be paid for posting content and contributing to the aggregator that provides the platform and distribution?